How to choose energy-efficient digital displays for retail stores?

Walk into any modern retail store, and digital screens immediately shape your experience. They attract attention, guide customers, and influence buying decisions. But behind the visuals lies a practical concern many retailers overlook: energy consumption.

Choosing energy-efficient digital displays is no longer optional. It directly impacts operating costs, sustainability goals, and long-term performance.

Why Energy Efficiency Matters in Retail

Retail displays often run for long hours. Even minor inefficiencies can lead to higher electricity bills and excess heat in the store.

Energy-efficient digital displays help retailers:

• Control monthly power expenses

• Reduce heat and cooling load

• Extend display lifespan

• Support environmentally responsible branding

Efficiency gives retailers the confidence to scale digital signage without hidden costs.

Choose the Right Brightness for the Space

Higher brightness means higher power usage. Many indoor stores install screens designed for outdoor conditions, wasting energy.

Select brightness based on:

• Indoor lighting levels

• Window exposure

• Viewing distance

Right-sized brightness improves visibility while cutting unnecessary power draw.

Match Pixel Pitch to Viewing Distance

Finer pixel pitch increases clarity but also energy consumption. Displays viewed from a distance don’t need ultra-high resolution.

Choosing the correct pixel pitch ensures:

• Clear visuals

• Lower power usage

• Better cost efficiency

Select Energy-Efficient Display Technology

Modern LED displays are more energy-efficient than traditional LCD video walls, especially at larger sizes.

Advanced LED technologies such as COB or GOB improve heat management, helping displays run cooler and consume less energy over time.

Use Smart Brightness Controls

Displays with ambient light sensors adjust brightness automatically, saving power throughout the day.

Time-based brightness schedules further reduce energy use during low-traffic hours without affecting customer experience.

Look at Average Power Consumption

Maximum power ratings don’t reflect real usage. Focus on:

• Average operating power

• Power per square meter

• Typical brightness conditions

This approach gives a realistic view of long-term energy costs.

Design Content with Efficiency in Mind

Dark backgrounds and balanced color usage consume less power on LED screens.

Avoid constant white-heavy designs. Smart content design improves visual quality while reducing energy load.

Install and Manage Displays Properly

Good ventilation and correct sizing prevent excess heat and power waste.

Centralized control systems allow retailers to manage brightness, schedules, and performance across all locations.

Final Thoughts

Energy-efficient digital displays are a strategic investment. When brightness, technology, content, and control align, retailers achieve a strong visual impact without unnecessary energy costs.

Efficiency isn’t about cutting corners. It’s about making digital displays work smarter—for the store, the brand, and the bottom line.

📧 Email: info@volkanoo.com

🌐 Website: www.volkanoo.com

📍 Location: Dubai, UAE